tag:blogger.com,1999:blog-7312183777522008540.post3919513080814635015..comments2023-11-02T05:46:17.571-07:00Comments on QuantumDice: Nielsen numbers reported by Nieman don't support dire conclusionsHowardhttp://www.blogger.com/profile/08379598516764590842noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7312183777522008540.post-27669028351287575832009-08-06T09:50:57.155-07:002009-08-06T09:50:57.155-07:00Thanks Howard - I've responded over at NiemanThanks Howard - I've responded over at NiemanMartin Langeveldnoreply@blogger.comtag:blogger.com,1999:blog-7312183777522008540.post-68226680111693464732009-08-06T10:03:35.295-07:002009-08-06T10:03:35.295-07:00Find Martin's thoughtful response at http://ww...Find Martin's thoughtful response at http://www.niemanlab.org/<br><br>As I mentioned, I think his take on the Nielsen measures *is* important and ought to be paid attention to. But I don't think it's anything like the indictment many have taken it to be.<br><br>I believe his would have been a stronger post initially if it included the context and nuance provided in his response to me. That's the wonderful thing about interactivity, though, and has happened to me many times: Our ideas get better as they are tested, challenged and refined.Howardhttp://www.blogger.com/profile/08379598516764590842noreply@blogger.comtag:blogger.com,1999:blog-7312183777522008540.post-25779298563615129792009-08-07T06:37:31.989-07:002009-08-07T06:37:31.989-07:00I think both contexts are valuable. The time spent...I think both contexts are valuable. The time spent with news sites in relation to total time spent online is certainly valuable. The less time people are spending with us, the less likely they will value that time and choose to pay for it and the less valuable their attention is to our business partners. It's also relevant that nearly all of those other places are free. <br><br>Yes, a comparison with other news sites would also provide meaningful context (not our share of total digital consumption, just our share of digital news consumption). But what's a news site? None of the eight sites Martin listed as pulling in more traffic than all newspaper sites combined is a pure news site. But lots of consumers get their news from those sites. <br><br>Where Martin is absolutely correct is that NAA's numbers provided neither context, so they were nearly meaningless.<br><br>Admittedly, this is a self-promotional plug, but the small slice of time that people spend online with newspaper sites underscores that we need to think more broadly, as I proposed in my Blueprint for the Complete Community Connection: http://stevebuttry.wordpress.com/Steve Buttryhttp://www.blogger.com/profile/07638471876968133906noreply@blogger.com